On 21 September 2013, unidentified gunmen attacked the upmarket Westgate shopping mall in Nairobi, Kenya. The attack, which lasted until 24 September, resulted in at least 67 deaths, including four attackers. Over 175 people were reportedly wounded in the mass shooting, with all of the gunmen reported killed.
Twitter went viral with the hashtag #weareone. Twitter was used as the main communication channel by participants including victims, media houses, the police and according to some sources, the Al Shabaab as well. The police warned the victims and the media houses from revealing their location in the mall while the siege was going on.
Klay-klay developed the #weareone lion design to show that this unfortunate event did not divide us rather it brought us together and made us stronger.
During and after the siege there was a need for blood. The Kenya Red Cross led a campaign TV, radio and social media. Kenyans mostly in Nairobi queued in hospitals, clinics and donation tents to give blood.
Klay-klay Web Agency developed the donate blood design that was officially used by Kenya Red Cross on their Facebook and Twitter platforms.